You Can Be Successful Running Product Management Consulting

By Della Monroe


If you need to bring products to market with expediency, you need the services of an expert who has the requisite knowledge to target the right audience with the correct message. In effect, go for someone who runs a product management consulting services. A reputable one will make all the difference between mediocre results and success.

Your project may be short or long term; it may be local, national, or international. It could entail market research and compiling customer data. Your expert will develop suitable strategy, based on careful competitive analysis, and write market requirement documents (MRDs). With the right skills, this individual can be a temporary employee who adds vital knowledge to your team.

Manufacturers and distributors find regular representation with such product consultants. They can be the primary contact for information about features, installation, usage, and training. They are versatile and indispensable in more ways than one. In point of fact, they are a vital extension of customer service and sales.

Knowledge is required to excel in consultation so far as this area is concerned, especially in highly technical fields. An advanced education is desirable, but not mandatory. You can learn what you need to know in the field.

To start out, it is best to select products or group of them that interests you and that you will want to eventually represent. It can be in any industry from beauty and fashion to pets and medical devices. Don't forget electronics and software, growing concerns these days. If you have prior exposure, so much the better. For example, some inkling of pumps and compressors will lead you to industrial equipment.

If you enjoy people, you will find yourself in the right career. You will spend considerable time explaining products, pointing out features and relevant benefits, and the various capacities they entail. You will assist with learning software perhaps or operating equipment - from the simple to the complex. In effect, you are a serious communicator conversant with the subject and articulate in your field.

If you have the right disposition, you can be on your way to being a representative or consultant within a given region or on a larger national scale. You can develop your own client base as you go. Put all of this in your business plan in the right consecutive order: launching a business, learning new skills, building a clientele, asking for referrals. Let's say you want to be in the wine industry. You will expand and demonstrate your knowledge and then seek restaurants, hotels, resorts and wholesale vendors as potential clients.

Networking and advertising help in building a business as do social media and word of mouth. The more unique your product, the more likely you will stand out in the crowd. There is nothing more exciting than landing a new client, and as often as possible. Become a product expert and watch the business flow. Be careful to stay up to date and on trend to keep pace with inevitable change, and you will soon find yourself in great demand.




About the Author: